In recent years the concept of “facial attractiveness” has become increasingly important in the world of social media. With the rise of Facebook and Instagram, cosmetic companies have harnessed a powerful digital platform to market their products; from makeup tutorials and face-tuning apps to digital makeover advertisements and clinically-backed treatments. It seems that everyone wants to have a more attractive face – but why?
It has been suggested that facial attractiveness is related to perceptions of health, attractiveness and fertility. Increased facial attractiveness may also be associated with a more desirable lifestyle, increased influence or higher social status. Studies have shown that people are judged by face alone, and when it comes to first impressions, facial attractiveness can be a big factor in establishing how likeable a person is.
The most commonly sought-after features of facial attractiveness are a healthy complexion, structured facial features, symmetrical features, bright eyes, and a proportional face. Practically speaking, techniques such as exfol
Transformation! 