Lesson learned from observation.

Deverout Graham

💡 The Greatest Lesson I Learned from Jay Abraham: Why Revenue Share Changed Everything

Back in 1995, I had just stepped into my first sales role at BMW. It was an exciting time — high performance cars, big goals, and even bigger lessons ahead.

That same year, Tony Robbins was coming to Australia, and one of the featured speakers was a name I’d never heard before: Jay Abraham.

One small booklet from that event changed everything. Inside was an idea from Jay that made me rethink how value is created at the point of sale.

He suggested bundling complementary products — not to upsell junk, but to enhance customer value. So, instead of offering paint protection, I started selling tow bars, tinted windows, and floor mats — useful, relevant additions that made customers happier and increased margins.

That single shift sparked a lifelong fascination with Jay Abraham’s principles — and eventually led me to my biggest professional breakthrough.

🔍 Discovering the Power of Lifetime Customer Value

I started reading and listening to everything Jay produced — from The Mr. X Book to his classic seminars and private interviews.

What stood out most was the concept of Lifetime Customer Value (LCV) — understanding the total worth of a customer relationship over time.

Once you grasp LCV, you stop chasing one-off sales and start designing systems that nurture, retain, and multiply relationships.

That insight alone can transform a business.

🌱 Cross-Pollination: Borrowing Brilliance Across Industries

Jay also taught me another game-changer — cross-pollination.

Most breakthroughs don’t come from invention; they come from applying proven ideas from other industries.

For instance, when a sales list doesn’t convert for one offer, why let it go to waste? I started partnering with complementary businesses, allowing them to serve those prospects — while earning a commission for the referral.

It’s simple. It’s elegant. It’s pure leverage.

🤝 From Student to Collaborator

Fast-forward a few decades, and I had the privilege of working directly with Jay Abraham — helping him behind the scenes with his podcast and membership programs.

In gratitude, Jay sent me something truly special — a digital archive of his private, unpublished workshops.

When I printed them out, they filled an entire briefcase-sized box — thousands of pages of rare insights. I remember reading them on a flight to the Maldives, underlining ideas that would later redefine my approach to business.

💰 The Big Shift: Revenue Share Deals

Among all the material, one concept stood above the rest: revenue share agreements.

Jay once said:

“I did thousands of $25,000 workshops — but if I’d done revenue share deals, some could’ve turned into $250,000… even $25 million.”

That hit me hard.

So I pivoted my entire model.

I started structuring deals where I only win when my clients win — aligning incentives and creating recurring upside instead of one-time payments.

And over time, my revenue share income surpassed my traditional coaching programs like SilverCircle and SuperFastBusiness.

Fewer clients. More alignment. Bigger results.

🚀 Why Revenue Share Works

Here’s why this model is so powerful:

Alignment: You only profit when you add value. Scalability: Your earnings aren’t capped by hours or fees. Longevity: Partnerships last because both sides benefit. Transformation: Clients become collaborators.

Jay’s advice was simple — “Do more revenue share deals.”

It’s the best advice I ever received.

🧭 Full-Circle Moment

One of my proudest moments was when I shared with Jay how I handle revenue share exits — when partners stop paying.

He paused and said, “That’s brilliant. I wish I’d thought of that.”

For me, that was a full-circle moment — the student teaching the master something new.

📘 What’s Next

I’m now working on a book dedicated entirely to revenue share partnerships — how to design them, negotiate them, and scale them ethically.

Soon, you won’t be able to hire me as a coach — only partner with me in a shared-success model.

That’s the direction I’m heading.

Because the ultimate lesson from Jay Abraham is timeless:

“Look for the leverage — and build recurring value through shared success.”

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Deuerout and associates!